Privacy Policy
1. Introduction
Welcome to The Last Cycle Challenge ("we," "our," or "us"). The Last Cycle Challenge is a trading name of SMARTEDU HOLDINGS (PTY) LTD (Registration Number: 2024/453988/07).
We are committed to protecting your personal information and complying with the Protection of Personal Information Act (POPIA) of South Africa and the General Data Protection Regulation (GDPR) of the European Union.
This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website and services.
By using our website, you consent to the terms outlined in this policy.
2. Data We Collect
We collect the following types of personal data:
Name – for personalized communication.
Email Address – to send webinar details and follow-up content.
Phone Number – to send the webinar link via WhatsApp.
IP Address – for analytics and security purposes.
We do not collect special personal information (e.g., religious beliefs, health data, or biometric data) unless required by law.
3. How We Use Your Data
We process your data for the following purposes:
✅ Webinar Registration – To register you for our webinars.
✅ Communication – To send webinar links, reminders, and follow-up content.
✅ Educational Content – To provide weight-loss tips and relevant information.
✅ Analytics & Improvement – To analyze user interactions and enhance our services.
✅ Marketing & Advertising – To display relevant ads and track performance.
We process your data lawfully based on:
✔ Your consent (as per GDPR Article 6(1)(a) and POPIA Section 11(1)(a)).
✔ Legitimate interest (for security, fraud prevention, and service improvements).
You can withdraw your consent at any time.
4. How We Obtain Consent
We ensure transparent data collection through:
✅ A sign-up form where users actively opt-in.
5. Sharing Your Data with Third Parties
We may share your data with trusted third-party service providers to improve our services:
Google Analytics – for website traffic tracking.
Facebook Pixel – to track user interactions and deliver relevant ads.
Hotjar – to analyze user behavior and improve website experience.
WhatsApp API – for sending webinar links and updates.
Email Service Providers (e.g., Kartra, Mailchimp, etc.) – for email communications.
We ensure that these third parties comply with GDPR and POPIA and only receive the minimum data necessary to perform their services.
6. How We Protect Your Data
We implement strict security measures to protect your data:
✅ Encrypted data storage to prevent unauthorized access.
✅ Secure servers with restricted access.
✅ Regular security audits to ensure data protection.
7. Your Rights Under GDPR & POPIA
Under GDPR and POPIA, you have the right to:
✅ Access your data – Request a copy of your personal data.
✅ Correct your data – Request corrections to inaccurate or incomplete data.
✅ Delete your data – Request deletion of your data ("right to be forgotten").
✅ Restrict processing – Limit how we use your data.
✅ Withdraw consent – Stop receiving communications at any time.
✅ Object to marketing – Opt-out of targeted advertising and email promotions.
To exercise your rights, please contact us at [Insert Contact Email].
8. How Long We Keep Your Data
We retain your data only as long as necessary for the purposes stated in this policy. If you unsubscribe or request deletion, we will remove your data within 30 days, unless we are legally required to retain it.
9. Cookies & Tracking Technologies
Our website uses cookies and tracking technologies, including:
Google Analytics – tracks visitor activity for analytics.
Facebook Pixel – tracks user behavior for ad targeting.
Hotjar – records user sessions for usability analysis.
By using our website, you consent to the use of cookies. You can manage or disable cookies in your browser settings.
10. Cross-Border Data Transfers
As we use third-party services like Google, Facebook, and WhatsApp, your personal data may be transferred outside of South Africa. We ensure that:
✔ Data transfers comply with POPIA (Section 72) and GDPR (Chapter V).
✔ Appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your data.
11. Updates to This Privacy Policy
We may update this Privacy Policy occasionally. When we make changes, we will:
✅ Notify users via email.
✅ Display a website banner with the updated policy.
Please check this page periodically for updates.
12. Contact Us
If you have any questions about this Privacy Policy or how we process your personal data, contact us at:
📍 SMARTEDU HOLDINGS (PTY) LTD (Registration Number: 2024/453988/07)